Advertising policy

When people read a comparison or ranking site, the first thing many of them suspect is that the rankings are decided by money. That is a reasonable suspicion. This page is here to answer it concretely.

In short: advertising fees do not affect rankings

The rankings on this site are determined solely by scores calculated from the evaluation criteria set out in our Ranking criteria. Whether a shop advertises, and how much it pays for a listing, are not included in the score calculation in any way.

We publish all evaluation criteria, point allocations and the basis for each shop's score. If you are not convinced by a ranking, you can look at the score breakdown on each shop page and verify for yourself whether its basis matches what the shop's official website states. We believe that keeping everything verifiable is the only way to make this policy effective.

Sources of revenue

At present, this site has not received a single yen in listing fees or any other consideration from the shops it lists. We have no capital relationship with, and no involvement in the operation of, any shop, and every listing was compiled by our editorial team from public information. The revenue sources we envisage for the future are listing fees and referral fees from listed shops, but we will not write "this is an advertisement" until we actually receive them. Writing that before receiving anything would itself be an untrue statement.

This site does not monetise through the advertising networks used by ordinary information sites (such as Google AdSense). It cannot. This is because the policies of the major advertising companies prohibit placing ads on content relating to escort services. For the same reason, we cannot run ads on Google Ads, Meta ads or X ads either.

This restriction puts the site at a disadvantage, but there is no reason to hide it, so we state it here. As a result, our visitors come only from search and direct visits, and the site is structured so that it cannot survive unless readers value it.

How we choose which shops to list

Listing is free. Paying a listing fee is not a condition of being listed. All 89 shops currently listed were compiled and listed by our editorial team from public information, not at the request of the shops.

Our listing criteria (that the shop operates lawfully, that its existence can be confirmed, and that it does not allow anyone under 18 to work) are set out in our Editorial policy. A shop that does not meet these criteria will not be listed even if it pays a listing fee.

How partner shops are labelled

This site does not currently carry advertising, and no shop pays us a listing fee. For that reason, no shop carries a badge indicating a partnership. When we start carrying advertising, we will place the label "広告｜提携店舗" (Advertisement | Partner shop) immediately after the names of shops with which we have a financial relationship, and state clearly in the header of every page that the content is advertising.

We receive no listing fees or other payment from the shops listed here. Information is based on each shop's official pages, but we cannot guarantee it is accurate or current.

This is also a requirement under 景品表示法 (Act against Unjustifiable Premiums and Misleading Representations). Presenting content that has a financial connection with a business as if it were a neutral third party's assessment is regulated as so-called stealth marketing (rules in force since October 1, 2023). A notice in the footer alone is not enough; it must be placed where users see it first.

For shops considering advertising

Advertising space will be provided as a lane separate from the rankings. Rankings cannot be manipulated with money. This is our policy, and it is also because the site would otherwise lose its reason to exist. A ranking that money can move is not worth reading.

On the other hand, there are ways to rise in the rankings.Our evaluation criteria are made up of items that shops can change through their own actions, such as "how specifically prices are published" and "whether recruitment terms are disclosed in figures". If a shop adds extension fees, travel fees and cancellation fees to its price list, its score rises accordingly. Since all point allocations are published, a shop can also calculate how many points it would gain from each change.

Please send enquiries via our Contact page.

To our readers

If you find anything in our content that seems unnaturally favourable to an advertiser, please point it out via the Contact page. We will re-verify any part that is pointed out and correct it if necessary. Because ウリセン評判ナビ deals only in verifiable facts, any error that is pointed out can always be checked.