#2 ・ 66 out of 100

HeeSay

Blued

Score breakdown

Identifiable operator14 / 30

0/8The company name differs from page to page
6/6The representative's or responsible person's name is stated officially
8/8Has a Japanese corporate number (checked on the National Tax Agency registry)
0/4The address shown officially does not match the registered address
0/4The corporate number is not shown on the official site

Legal disclosure (特定商取引法)23 / 30

19/268 of the 11 required items are stated
4/4The disclosure is not built in a way that ad blockers remove

Published prices4 / 15

4/15No prices on the official site; amounts appear only in the app-store listing

Age check15 / 15

15/15Age checked with an official ID

Support for users in Japan10 / 10

3/3Terms of service available in Japanese
3/3Privacy policy available in Japanese
4/4States officially that you can contact support in Japanese

Operator

Operator

Blued Japan株式会社

Country

Japan

Representative

蘇鑑

Japanese corporate number

4011501025365

Registered name and address

Ｂｌｕｅｄ　Ｊａｐａｎ株式会社／東京都渋谷区千駄ヶ谷３丁目５１番１０号８階

Company names that differ between pages

BlueCity Group — 利用規約 ↗
BlueCity Group — プライバシーポリシー（日本語版サイトのフッターからリンク） ↗
北京藍城兄弟文化伝媒有限公司 — プライバシーポリシー（日本語版サイトのフッターからリンク）。この会社と契約した利用者は別のポリシーによるとしている ↗
iRainbow Hong Kong Limited（愛彩虹香港有限公司） — プライバシーポリシー（App Store・Google Playからリンク） ↗
iRainbow Hong Kong Limited — App Storeの販売者名 ↗
Blue City Holdings Limited — 有料会員の利用規約（英語） ↗
Blue City Hong Kong Limited — 有料会員の利用規約（英語） ↗
Blue City Technology Information Limited — 有料会員の利用規約（英語） ↗
Blue City Culture Media Limited — 有料会員の利用規約（英語） ↗
HeeSay Japan株式会社 — Google Playの説明文 ↗

Legal disclosure (特定商取引法に基づく表記)

Disclosure page ↗

Business name	Stated
Representative	Stated
Address	Stated
Phone	Stated
Price	Not stated
Payment method	Stated
Payment timing	Stated
When provided	Not stated
Cancellation	Stated
Auto-renewal terms	Stated
Device requirements	Not stated

Facts we confirmed

The operating company is 「Blued Japan株式会社」 on the disclosure page, "iRainbow Hong Kong Limited" in the privacy policy linked from the App Store and Google Play, and "BlueCity Group" in the terms
The App Store seller is "iRainbow Hong Kong Limited" and the company named in the Google Play description is 「HeeSay Japan株式会社」; both differ from the company on the disclosure page
There are two Japanese privacy policies: the one linked from the Japanese site's footer (updated 10 August 2021) names "BlueCity Group" as operator, and the one linked from the App Store and Google Play names "iRainbow Hong Kong Limited"
The disclosure's address, 「東京都渋谷区千駄ヶ谷 5-27-5」, differs from the current registered address on the corporate number registry, 「東京都渋谷区千駄ヶ谷３丁目５１番１０号８階」. In the registry's change history, 千駄ヶ谷5-27-5 is the address before a change on 5 April 2022 (令和4年4月5日)
The disclosure page has no entries for price, when the service is provided, or device requirements
The Japanese site's footer links to the disclosure page, but the heesay.com top page's footer does not
The paid-membership terms and auto-renewal terms are in English only, and say payment is in US dollars (no amounts given)
The terms make the law of mainland China the governing law, and send disputes of users outside mainland China to arbitration at the Hong Kong International Arbitration Centre
The age-verification page asks for an image of an ID showing the date of birth (driving licence, health insurance card, passport, student ID), and says that once done you can use messages and video chat without limits
The privacy policy linked from the App Store says the personal data collected is stored in Singapore

The app's own claims

Wording the app uses officially. We have not verified it and it is not used in the score.

「HeeSayは世界登録ユーザー5400万の最も人気なゲイアプリです。」（公式サイト日本語版の紹介文）
「世界中の5400万人のLGBTQ+ユーザーとつながり」（App Storeの説明文）
「インターネット異性紹介事業届出済み受理番号 30200031000」（公式サイト日本語版）

Sources

Checked: 2026-10-19

This ranking compares what is officially written. It does not judge whether an app is safe or lawful. Everything is as of the check date and can change.

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